The Senior Brand Manager is the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and customer engagement campaigns.
What you will do:
• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value
• Development of trust and strong relationships with marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Working with leadership to forecast demand develop relationships with supply chain partners
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• Work in partnership with Product Managers in a complex matrix organization, influencing and ensuring execution of strategies
• In partnership with Education Manager, identify internal training needs and create relevant content and training programs
• Create scalable customer engagement events such as facility tours/events/ hands-on opportunities, and medical education programs
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
• Take the lead in developing KOL’s for the brand.
• Coordinate the HCP academy plans and execute in line with the power brand strategy
• Act as Mentor and deliver training as and when necessary to more junior Brand Managers within the team
• Act as a role model for global organizational, social and moral values
What you will need:
Required:
• Bachelor’s degree required
• 10+ years of work experience required
$115,600 - $245,800 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
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